How Using a Built-In Database of Retail Stores LinkedIn and Google Ads

Introduction:

For manufacturing or product companies seeking growth through wholesale expansion, finding the right retail partners can be a daunting task. Traditional marketing methods such as LinkedIn ads and Google ads may seem like the obvious choice, but they can be costly and time-consuming. For a lot of vertically integrated brands in 2023, gaining a stronger foothold in the B2B market and increasing wholesale sales has become a key priority.

A built-in verified database of retail stores offers a cost-effective alternative that not only saves time and money but also helps in identifying potential wholesale accounts with precision. Combine that valuable data with compelling copy, amazing call to actions and a robust email delivery system - you will be racking up new accounts faster than ever.

In this blog post, we will explore the numerous advantages of leveraging a built-in database of retail stores over conventional advertising channels.

1. Enhanced Targeting and Relevance

A built-in database of retail stores offers valuable insights into the contact information, location, and type of retail businesses in your industry. This information enables manufacturing companies to identify and target retail stores that are the best fit for their products. In contrast, LinkedIn ads and Google ads rely on broader targeting criteria, which may result in reaching less relevant prospects and ultimately, a lower return on investment (ROI).

2. Cost-effective and Efficient

Utilizing a built-in database of retail stores is a more cost-effective approach to finding potential wholesale accounts compared to LinkedIn and Google ads. Advertising on these platforms can be expensive, especially when competing for high-demand keywords. Additionally, the bidding process and campaign management can be time-consuming. By using a retail store database, manufacturers can allocate resources more efficiently, reducing marketing costs and maximizing their ROI.

3. Direct Communication and Relationship Building

A retail store database provides direct contact information for decision-makers within the retail businesses. This enables manufacturing or product companies to establish direct communication and build relationships with potential wholesale partners. This personal touch is invaluable when it comes to fostering long-lasting partnerships. On the other hand, LinkedIn and Google ads primarily rely on passive communication methods, such as displaying ads and waiting for interested parties to respond.

4. Better Control over Brand Representation

By using a built-in database of retail stores, manufacturers can tailor their outreach to showcase their products and brand story to potential partners in a more controlled manner. This ensures that retail partners have a clear understanding of the company's values, product quality, and unique selling points. In contrast, advertising on LinkedIn and Google may limit the extent to which manufacturers can convey their brand message, leading to potential miscommunication or missed opportunities.

5. Scalable Growth Strategy

As manufacturing companies grow and expand their product lines, they need a scalable strategy for finding new wholesale accounts. A built-in database of retail stores allows businesses to quickly identify and connect with potential partners as they expand into new markets or product categories. This scalability is not always achievable through LinkedIn and Google ads, where ad spend and management time can increase exponentially with growth.

‍Conclusion:

In summary, a built-in database of retail stores offers significant benefits for manufacturing companies looking to grow their wholesale accounts. This method is not only more cost-effective compared to LinkedIn and Google ads but also provides enhanced targeting, direct communication, better brand representation, and scalability. By leveraging the power of a retail store database, manufacturing companies can unlock new growth opportunities and build lasting partnerships with retail partners that drive mutual success.

Let Growtoro.com be your testing ground in honing your targeting + outreach strategies. You can use our massive built in database of millions of retail stores to find the perfect stores and then use our sending system + tools to reach out to them directly. This is guaranteed to get you in front of the right potential customers and retail partners with a significantly lower spend than other channels.

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