Victorian Farmstead Meat Company Generates Significant Customer Growth Via Targeted Cold Email


Victorian Farmstead Meat Company is a family-owned business providing locally and sustainably raised meat including natural beef, lamb, pork and chicken. With a focus on supporting the local US market, Vic Farm Meats offers a wide selection of subscription boxes at great prices.

Meat Packing
Sebastopol, CA
$1 - 5M
United States


Our customer, Victorian Farmstead Meats, has been a local staple in the California meat industry, a rather offline market. By expanding into eCommerce, the Victorian Farmstead team was looking to expand its subscription box customer base and was looking for better ways than social media ads with limited space to share their story.


Vic Farm Meats partnered with Growtoro to launch a branded, bulk cold email campaign via Growtoro's proprietary email collection and infrastructure approach, leveraging competitors' audiences with similar brand identities and products.


Growtoro built and implemented a properly structured cold-email system using lookalike branded domains, healthy email send scores, and highly-optimized copy, made for conversion in just seven days.

By deploying their technology at scale, Growtoro gathered 15,000+ unique contacts and launched their cold email outreach campaigns, introducing the sustainable, local brand and creating a personal connection because of their interest in similar products and brands.


By reaching such a large volume of interested individuals already in their niche, Vic Farm Meats was able to:

  • Identify, collect, and contact 15K+ verified individuals that are interested in their exact product offering
  • Accumulate over 5,000 website visits composed of targeted, ideal traffic
  • Receive 650+ replies asking about the Victorian Farmstead products
  • Convert dozens of new customers, including 10 monthly subscribers

"Growtoro's cold email solution was the perfect way for us to reach a large number of interested individuals. The response we received was incredible and we've even converted dozens of new customers thanks to this remarkable system."

Adam Parks
For more information, please contact our sales team at: