How Growtoro Scaled Groupon Australia's Sales Pipeline to Record Highs

⚠️ The Challenge

Groupon Australia had a high-performing sales team — but no efficient engine for sourcing and converting new local merchants at scale.

Their internal teams were struggling with:

Finding up-to-date, accurate contact info for SMBs across hundreds of local markets
Reaching out at high volume with personalized messaging
Getting consistent interest and converting cold outreach into qualified booked sales calls
Filling the pipeline fast enough to hit quarterly targets

Despite being a household name, Groupon was hitting a serious ceiling on outbound scalability — and they needed a partner who could move fast, go deep on local data, and generate consistent results.

🚀 The Growtoro Solution

Groupon tapped Growtoro to architect and execute the most aggressive lead gen campaign in their history — and we delivered beyond expectations.

Here’s what we brought to the table:

✅ Custom-built Datasets for Local SMBs
We didn’t buy lists. We built them. Our team scraped, validated, and enriched over 50,000 local business records across Australia — surfacing verified contacts, job roles, buying intent signals, and sales readiness criteria.

✅ Smart Segmentation + Outreach Personalization
Each merchant type — from beauty salons to automotive services to restaurants — received tailored messaging designed to convert. No spray and pray. Every outreach was built to resonate.

✅ Full-Stack Lead Gen Infrastructure
We deployed high-volume, multi-channel campaigns across email, phone, and LinkedIn. All systems were optimized for speed, deliverability, and conversion — with human + AI workflows driving engagement.

✅ Real-Time Routing to Groupon's Sales Team
Positive replies and booked calls were handed off immediately. We built a custom routing pipeline that synced with their CRM, keeping the sales team slammed with new appointments daily.

✅ Ongoing Campaign Optimization
We didn’t “set it and forget it.” Our team ran live tests, optimized copy, A/B tested CTAs, and pushed the envelope every week. Lead quality improved month over month.

📈 The Results

⬆ 50,000+ Local Businesses Contacted
⬆ 20,000+ Qualified Leads Generated
⬆ 8,000+ Sales Appointments Booked
⬆ 5,000+ New Groupon Merchant Customers
**⬆ Record-breaking pipeline + revenue months for Groupon AU

“Growtoro was the most impactful growth partner we’ve ever had. They filled our calendars, powered our merchant acquisition engine, and helped us scale like never before.”
— Groupon Australia Executive Team

🔍 Why It Worked

Groupon succeeded with Growtoro because we’re not just a lead gen agency — we’re builders of precision outbound systems:

🧠 We don’t just find contacts — we build verified, enriched datasets with real buying intent
🔗 We create outbound workflows that don’t break at scale — with high-volume automation backed by human QA
💬 We obsess over the reply rate, the conversion rate, and your actual ROI — not vanity metrics
🤝 We act like a partner, not a vendor — with proactive communication, strategic insights, and real collaboration