How Growtoro Scaled Groupon Australia's Sales Pipeline to Record Highs

^{The Challenge}

^{Groupon Australia had a high-performing sales team — but no efficient engine for sourcing and converting new local merchants at scale.}

^{Their internal teams were struggling with:}

^{Finding up-to-date, accurate contact info for SMBs across hundreds of local markets}

^{Reaching out at high volume with personalized messaging}

^{Getting consistent interest and converting cold outreach into qualified booked sales calls}

^{Filling the pipeline fast enough to hit quarterly targets}

^{Despite being a household name, Groupon was hitting a serious ceiling on outbound scalability — and they needed a partner who could move fast, go deep on local data, and generate consistent results.}

^{🚀 The Growtoro Solution}

^{Groupon tapped Growtoro to architect and execute the most aggressive lead gen campaign in their history — and we delivered beyond expectations.}

Here’s what we brought to the table:^‍

^{✅We didn’t buy lists. We built them. Our team scraped, validated, and enrichedacross Australia — surfacing verified contacts, job roles, buying intent signals, and sales readiness criteria.}

Smart Segmentation + Outreach Personalization^‍‍

^{Each merchant type — from beauty salons to automotive services to restaurants — received tailored messaging designed to convert. No spray and pray. Every outreach was built to resonate.}

^{✅ Full-Stack Lead Gen Infrastructure
We deployed high-volume, multi-channel campaigns across email, phone, and LinkedIn. All systems were optimized for speed, deliverability, and conversion — with human + AI workflows driving engagement.}

^{✅ Real-Time Routing to Groupon's Sales TeamPositive replies and booked calls were handed off immediately. We built a custom routing pipeline that synced with their CRM, keeping the sales team slammed with new appointments daily.}

^{✅ Ongoing Campaign Optimization
We didn’t “set it and forget it.” Our team ran live tests, optimized copy, A/B tested CTAs, and pushed the envelope every week. Lead quality improved month over month.}

^{📈 The Results}

50,000+ ^{Local Businesses Contacted‍}

20,000+ ^{Qualified Leads Generated}
8,000+ ^{Sales Appointments Booked}
5,000+ ^{New Groupon Merchant Customers
Record-breaking pipeline + revenue months for Groupon AU}

^{“Growtoro was the most impactful growth partner we’ve ever had. They filled our calendars, powered our merchant acquisition engine, and helped us scale like never before.”
— Groupon Australia Executive Team}

^{🔍 Why It Worked}

^{Groupon succeeded with Growtoro because we’re not just a lead gen agency — we’re builders of precision outbound systems:}

^{🧠 We don’t just find contacts — we build verified, enriched datasets with real buying intent}

^{🔗 We create outbound workflows that don’t break at scale — with high-volume automation backed by human QA}

^{💬 We obsess over the reply rate, the conversion rate, and your actual ROI — not vanity metrics}

^{🤝 We act like a partner, not a vendor — with proactive communication, strategic insights, and real collaboration}

^{💡 Who Should Pay Attention}

‍^‍

^{If you're a fast-growing company — or even an enterprise brand — that needs:}

^{Expert dataset creation and contact enrichment}

^{High-volume appointment setting with real buyers}

^{A team who can handle scale, strategy, and support...}

^{Then Growtoro is your unfair advantage.}

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^{Reao build your best lead gen campaign ever?
Let’s talk →}

^‍support@growtoro.com

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