Necchi is a historic Italian sewing machine brand founded in 1919, renowned for delivering quality craftsmanship and exceptional design. The brand became especially famous in the mid-20th century with iconic models like the Supernova and Mirella, which became beloved by sewers worldwide. Today, Necchi continues to produce modern sewing, embroidery, and serger machines that maintain the brand's legacy of excellence.
Their current lineup ranges from basic mechanical machines to advanced computerized models, with each machine recognized for its durability, smooth stitching, and user-friendly features. Necchi machines are sold through official dealers, while vintage models remain popular among passionate collectors who appreciate the brand's engineering heritage.
Yet despite their storied reputation, Necchi faced a modern challenge: connecting their quality machines with the right dealers in an increasingly digital and competitive landscape. Their traditional approach to dealer acquisition was not keeping pace with market demands.
Necchi's growth was being constrained by a fundamental bottleneck: reaching qualified dealers who understood their product quality and brand positioning. The company's existing dealer network was stagnant, and while they produced exceptional machines, they lacked an efficient, targeted approach to identify and connect with potential dealer partners. Traditional industry methods and limited outreach were insufficient to expand their distribution network.
The company needed a more strategic, data-driven method to discover dealers that aligned with Necchi's brand values and product offerings. Without this, they risked falling behind competitors who were modernizing their dealer acquisition strategies.
Necchi decided to partner with Growtoro to leverage a sophisticated, targeted database and outreach platform. Growtoro's vast network and advanced filtering capabilities allowed Necchi to identify dealer prospects that matched their specific criteria—dealers with strong reputations, the right customer demographics, and genuine interest in premium sewing machine brands.
The platform enabled Necchi to create highly personalized outreach campaigns designed to introduce their machines and establish meaningful dealer partnerships that would benefit both parties long-term.
With Growtoro's tools at their disposal, Necchi developed a comprehensive dealer acquisition strategy. The team utilized the platform's advanced filtering options to build a highly qualified list of potential dealers who fit their ideal partner profile.
Next, they crafted personalized emails and follow-up messages that spoke directly to each prospect's business and explained how Necchi machines could add value to their product offerings. The entire campaign was managed and monitored through Growtoro's intuitive dashboard, allowing Necchi to track engagement and refine their approach in real-time.
The Necchi team approached this with precision, asking detailed questions about which dealer segments would be most responsive and what messaging would resonate best. Growtoro's support team went above and beyond, providing strategic guidance on targeting parameters, helping to optimize the outreach sequence, and continuously following up to ensure the campaign achieved maximum impact.
"The Growtoro team showed us exactly what was working, giving us invaluable insights and following up with us to make sure we were hitting our goals. Their strategic direction and support made all the difference in our success."
With this level of partnership and support behind them, Necchi was ready to scale their dealer acquisition efforts significantly.
In just four months of using Growtoro, Necchi achieved remarkable results: they reached over 10,000 qualified dealer prospects and successfully closed 150 new dealer partnerships. These connections not only delivered immediate revenue through new orders but also opened the door to long-term, high-volume dealer relationships with retailers committed to carrying Necchi's full machine lineup. This revenue stream is now one of their largest in the company.
The success of their outreach campaign was a direct result of Growtoro's targeted database, sophisticated outreach tools, and strategic support, which allowed Necchi to connect with the right dealer prospects and establish valuable relationships.
Moving forward, Necchi plans to continue using Growtoro every month to generate new dealer prospects and maintain a healthy pipeline. The platform's proven effectiveness has become an integral part of the brand's growth strategy, ensuring that they can continue to expand their dealer network and strengthen their market position in an increasingly competitive landscape.
Building a lasting legacy
Necchi's remarkable success with Growtoro demonstrates the power of targeted outreach and data-driven dealer acquisition for heritage brands looking to expand their reach. By utilizing Growtoro's vast database and powerful outreach tools, Necchi was able to pivot its growth strategy and secure valuable new partnerships that will drive the brand forward for years to come.
The results speak for themselves: 10,000+ qualified prospects reached, 150 new dealers closed, a massive pipeline to work on for the next 2 years and a proven system for sustainable dealer network growth. The team believes they will net upwards of 300+ dealers from these campaigns, which is several million dollars a year in revenue.
Growtoro has become an indispensable resource for Necchi as they continue to forge new dealer connections and strengthen their retail presence globally.
For more information on how Growtoro can help your brand expand your dealer or wholesale networks, please contact us.