Marketing

Six Benefits of Driving Large Volumes of Targeted Traffic via Cold Email to Your Website

May 30, 2022
4 minutes

Targeted traffic is the lifeblood of any business. Without it, businesses can’t generate leads or sales, and they certainly can’t grow. One of the best ways to generate targeted traffic is via cold email. By sending well-crafted cold emails to potential customers, businesses can generate leads that may turn into paying customers. Additionally, several other benefits to driving targeted traffic via cold email include increased brand awareness, improved website ranking, and more. In this blog, we’ll share six benefits of driving targeted traffic to your website via cold email that our clients see daily here at Growtoro.

Generate Warm Leads

One of the major benefits of cold emailing is that it's a great way to generate warm leads. A warm lead is someone who has already expressed an interest in your product or service, which makes them much more likely to buy from you. By targeting potential customers with cold emails, you can increase the likelihood that they'll become warm leads and, eventually, paying customers.

Improved Website Search Engine Optimization

Another benefit of cold emailing is that it can help improve your website's ranking in search engines, driving additional organic traffic to your website by the day. When you send cold emails, you promote your website to potential customers. If those customers click on the links in your email and visit your website, it will signal to Google and other search engines that your website is relevant and popular, improving your ranking.

Organic traffic is critical for businesses because it is the most sustainable source of traffic. Once you've ranked highly in search engines, you'll continue to generate targeted traffic to your website without spending much money on marketing or advertising.

Collecting Valuable Data Around Marketing Strategy

When you cold email potential customers, you're also collecting valuable data that you can use to improve your marketing strategy. For instance, you can track how many people open your emails, click on the links, and unsubscribe from your list. This data can be beneficial in understanding what messaging, approach, and language resonates with your target audience by providing an ideal space for A/B testing your cold email copy, subject line, sender alias, and more.

This is critical because it allows you to fine-tune your marketing strategy over time, making it more effective and efficient for other forms of outreach, not just cold email campaigns.

Increased Brand Awareness

Another benefit of cold emailing is that it can help increase brand awareness for your business. When you send cold emails, you're promoting your brand to potential customers. If those customers click on the links in your email and visit your website, they'll be exposed to your brand and what you have to offer.

By spreading awareness of your brand, you can eventually turn cold leads into warm ones that are more likely to do business with you.

Improved Customer Retention (Playing The Long Game)

In addition to increased brand awareness, cold emailing can also lead to improved customer retention. Once you've cold emailed a potential customer and they've become a paying customer, they'll be more likely to stick around and continue doing business with you. This is because cold email establishes trust and credibility with potential consumers. Having a high-level individual at a brand reach out and offer assistance without being prompted is a terrific method to develop confidence.

Lower Customer Acquisition Costs

Finally, cold emailing can help lower your customer acquisition costs. This is because cold emailing is a relatively inexpensive way to reach potential customers. When compared to other marketing channels, such as paid advertising, cold emailing is much cheaper — in 2021, cold email produced an ROI of 38x.

Additionally, cold emailing can be done entirely on your own, or you can hire a turn-key white-glove service like Growtoro to operate these campaigns at scale.

Summarizing The Power of Cold Email

In the end, businesses can drive large volumes of targeted traffic to their website via cold email, leading to a higher ROI on marketing spend, increased brand awareness, stronger strategy, and improved website ranking. If you’re not cold emailing potential customers, you’re missing out on a valuable opportunity to grow your business.

To learn more about how Growtoro can help you launch cold email campaigns at scale, reaching massive volumes of potential customers each month and driving targeted traffic to your website, visit our website, www.growtoro.com, or contact us today.

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