Regardless of the industry, growing a successful business takes a lot of hard work and dedication. But even with all the effort you put in, there are some things that are simply out of your control. For example, you can’t force people to visit your website or buy your products or services.
One thing you can do, however, is grow your newsletter subscribers or email subscription list. Building your newsletter and email list is crucial because it gives you a group of people who have already shown an interest in your business and what you have to offer. And cold emailing is one of the best ways to grow your list quickly. In fact, research has shown that targeted cold emails can receive average response rates of 15-25%, and at scale, that's an incredible amount of potential newsletter subscribers.
Cold emailing involves sending emails to people who don’t know you or haven’t expressed interest in your business. It can be a bit daunting, but if done right, it can be an extremely effective way to grow your list.
A study published by Yes Lifecycle Marketing confirms this and reveals that emails with personalized subject lines get 50% higher open rates.
Examples of this include subject lines such as:
According to a study by Boomerang, it’s best to phrase your CTA as a question since emails that include between one to three questions get 50% higher reply rates.
Campaign Monitor analyzed 100 billion emails to find out during which hours of the day emails get the best reply rates. They found out that emails sent between 1 PM to 4 PM on workdays get the most replies.
As you can tell, timing plays a big role in whether your cold email is successful or not, which Is why our team at Growtoro recommends setting up a sequence of 3+ emails over a few weeks or so. This allows you to not only test different times of day/days of the week but also pull your content to the top of their inbox in case they missed your first email or two.
Through cold email, you can quickly reach a large number of people who may be interested in your newsletter. This is especially beneficial if you’re targeting a specific group of people or demographic. At Growtoro, we use social-intent data to gather the verified publicly available emails of those who follow similar brands or post with relevant hashtags on social media. We then reach out to these people who are more likely to convert or subscribe.
In addition, cold emailing allows you to make a great first impression. If your email is well-written and relevant, it will give the recipient a positive impression of your business. This is important because you want people to sign up for your newsletter, preventing them from unsubscribing as soon as they get it.
Where cold email can come in handy for newsletter subscriptions is the ability to drive significant volumes of targeted traffic at scale. A key factor is driving these potential subscribers to a powerful landing page which can significantly boost your signup form conversions and encourage your website visitors to sign up.
By targeting those with similar interests, and asking them if they are interested in learning more through your newsletter or sending them to an informative landing page that has an intriguing sign-up form to collect email addresses, you can quickly grow your subscriber list, while ensuring that they are quality leads.
Cold email also provides a space to test your verbiage and marketing angles while growing your newsletter subscribers. You can try different subject lines, copy, CTA buttons, and even images to see what works best. Understanding what resonates with customers in this quick-testing environment allows you to improve your marketing efforts on other channels. A/B testing cold email campaigns are how we’ve been able to grow our client's open rates by 150% and click-through rates by 500% for several customers.
At the end of the day, people are more likely to sign up for your newsletter if they feel like they know who you are and what you offer. Cold emailing is a great way to achieve this because it allows you to connect with people on a personal level and share your story in a way that is impossible through other marketing channels, such as Facebook or Google Ads.
Finally, cold emailing allows you to track your results and gauge your success. You can track how many people opened your email, clicked on the link, and subscribed to your newsletter. This data is valuable as it allows you to see what’s working and what needs to be improved.
In the end, there are many great use cases for cold email, but after thousands of campaigns, we’ve found that cold emailing is one of the best ways to grow your newsletter subscribers. It’s fast, efficient, and if done correctly, provides a great return on investment.
If you're looking for a company that specializes in growing newsletters and email marketing subscription lists, look no further than Growtoro. We over a high-end white-glove service that helps our clients' cold email potential customers at scale. By combining our social-intent data collection capabilities with our expert copywriting skills and email engine build-out, we can help our clients rapidly grow their newsletter subscriber lists.
Contact us today or visit Growtoro.com, if you're interested in learning more about how Growtoro can help you grow your newsletter list quickly and effectively. We'll be happy to answer any of your questions and get you started on the path to success.