Securing more wholesale accounts in 3 months than they had across 3 years

Sometimes when it rains, it pours

Exponent Beauty, an all-natural organic skincare brand, faced challenges in expanding their sales channels as direct-to-consumer sales slowed down post-pandemic.

Unable to profitably acquire new customers through traditional digital advertising platforms like Facebook Ads, TikTok Ads and Google Search, Exponent shifted its sales strategy to a wholesale dominated one and turned to Growtoro to find the perfect retail stores to sell their products.

First comes rain, then comes the sun

Challenges

Exponent Beauty faced several key challenges in increasing their wholesale sales channel:

1. A decline in direct-to-consumer sales following the pandemic.
2. Difficulty in profitably acquiring new customers through traditional digital advertising platforms.
3. Zero experience with data acquisition, cold email, copywriting, and sales outreach.
4. No idea how to find the right data or write convincing enough copy to actually generate responses

Solution

Growtoro's platform provided the team with the tools and resources needed to overcome these challenges:

1. Data marketplace: Exponent used Growtoro's data marketplace to find smaller mom-and-pop retail stores across the United States that carry skincare and body care products.
2. Contact information: Growtoro provided Exponent with the contact information for these stores, enabling them to reach out directly.
3. Support and guidance: Exponent leaned on Growtoro's fantastic support team and their extensive library of knowledge to create effective, high-converting direct sales campaigns.

Results

Exponent experienced impressive results through their partnership with Growtoro:

1. Acquired over 27 wholesale accounts within three months. This is more than they gotten in 3 years of trying.
2. Successfully shifted their growth strategy to focus on wholesale distribution.
3. Continues to use Growtoro to expand their wholesale channel.

Their Founder and CEO told us, "The craziest part about this was how little I knew about it going in. This kind of outreach and opportunity wasnt even on my radar, let alone in my comfort zone. I dove right in with some guidance from the Growtoro team and shockingly saw success early on, it was thrilling. We are now in a full, all out wholesale model and are on onboarding several new stores a month. Would not have been able to do this with the use of the Growtoro platform."

“I dove right in with some guidance from the Growtoro team and shockingly saw success early on, it was thrilling. We are now in a full, all out wholesale model and are on onboarding several new stores a month. Would not have been able to do this with the use of the Growtoro platform.”

Where to go from here?

Only up. Once some brands reach this level of consistent success, goals may shift from still growing but also maintaining your current list and making sure your accounts are happy. This is a luxury a lot of brands don't get to enjoy as they are simply still desperately hoping for their next account to pay the bills.

Exponent Beauty's success with Growtoro highlights the power of targeted data, outreach tools, and expert support in expanding wholesale sales channels for eCommerce brands. By leveraging Growtoro's platform, Exponent Beauty was able to identify and connect with ideal retail stores, ultimately leading to the acquisition of numerous wholesale accounts and a revitalized sales strategy. they highly recommends eCommerce brands making or carrying their own products to explore wholesale distribution and utilize platforms like Growtoro to achieve impressive results.

For more information on how we can help your brand get more wholesale accounts, please contact us today.

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