How Growtoro Helped Sweet Switch Break Into 50 New Retailers

Challenge

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Sweet Switch was facing a significant hurdle in expanding its retail presence. While their products were gaining attention in niche markets, they struggled to secure new retail partnerships, particularly with larger stores. They had attempted to generate leads on major wholesale marketplaces like Faire but faced challenges: high commission fees and the passive nature of waiting for retailers to find them. Despite the quality of their sugar-free products, they weren’t able to create the necessary traction or relationships to break into mainstream retail.

Solution: Growtoro’s Targeted Outreach

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Frustrated by their lack of growth through traditional wholesale channels, Sweet Switch turned to Growtoro for a more proactive and cost-effective solution. After an initial consultation, we worked closely with Sweet Switch to define their ideal retail partners. Our team developed a targeted outreach strategy, identifying independent retailers and regional chains that aligned with Sweet Switch’s focus on healthier, sugar-free alternatives.

Growtoro handled every aspect of the campaign:

Copy & Messaging: Our team crafted compelling, personalized email campaigns tailored to each retailer’s needs, highlighting Sweet Switch's innovative keto-friendly and sugar-free products.
Deliverability & Engagement: We ensured optimal deliverability, using our expert strategies to get Sweet Switch’s message in front of decision-makers and maximize engagement.

Within a few weeks, Sweet Switch was not only receiving interest but had secured partnerships with 50 new retailers, including one of the biggest names in retail: Kroger. This was a game-changer for Sweet Switch, as breaking into a big-box retailer opened doors to massive new revenue streams and increased their brand’s visibility on a national level.

Results:

50 New Retailers added to Sweet Switch’s distribution network, significantly boosting sales and brand awareness.
Big-Box Breakthrough: Secured a partnership with Kroger, creating a new revenue stream and major growth potential.
Streamlined Growth: Sweet Switch achieved faster growth and at a fraction of the cost compared to traditional wholesale marketplaces like Faire.

Sweet Switch experienced the benefits of Growtoro’s approach right away—no commissions, no waiting for retailers to discover them. Instead, Growtoro took control of the process and delivered immediate, tangible results.

Conclusion

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Growtoro proved to be the perfect partner for Sweet Switch, helping them unlock new retail relationships that they couldn't establish on their own. Through our targeted outreach, Sweet Switch successfully expanded their market presence, avoided the high costs and passive nature of platforms like Faire, and created valuable, lasting retail partnerships.

For any product-based eCommerce brand looking to expand into more stores, Growtoro is the solution to take their growth to the next level.