Pappy & Company – A lifestyle brand known for its fine bourbon-inspired products, ranging from barrel-aged pantry staples to small-batch cigars and elegant home goods. Their focus is on creating collections that enhance celebrations and shared experiences.
The primary goal was to expand Pappy & Company’s reach into new markets by establishing wholesale accounts in legal, accounting, and financial firms. The key target: selling corporate gift baskets and securing long-term, high-value wholesale partnerships.
Growtoro employed sophisticated data analytics to identify potential wholesale clients within the legal, accounting, and financial sectors.
Developed personalized marketing campaigns tailored to resonate with professionals in these sectors. The campaigns emphasized the uniqueness and quality of Pappy & Company's products as ideal for corporate gifting to their employees, clients and various stakeholders.
Utilized targeted communication strategies to directly engage with key decision-makers, showcasing the value proposition of Pappy & Company's products.
Regular analysis and adjustments were made to the strategy based on market feedback and performance data.
"We were struggling to break through and make contact with the decision makers at these firms. We knew our gift baskets would be received well if we could just get in front of the right people in a cost effective way. Growtoro not only found us the perfect stakeholders, but they engaged them with effective messaging and set the table for us to quickly close. It was way more successful than I anticiapted and I could not recommend them enough to other businesses looking to gain more wholesale accounts." - Willy B., Wholesale Sales Director
Growtoro's targeted approach and custom strategies significantly contributed to Pappy & Company's successful penetration into new market verticals, demonstrating our ability to effectively identify and engage with key decision-makers. This case study exemplifies how Growtoro can empower businesses to find and establish valuable wholesale accounts, positioning them as leaders in their respective industries and driving substantial growth through cost-effective and targeted business partnerships.
If you're looking to gain new wholesale accounts for your products, we can help. Reach out to us today at support@growtoro.com to learn how we can set up a customized strategy for your business.