Rascal Barber Alliance is a family-owned business providing barber shops with a network of other barbers, wholesale access to premium products, and additional services to support the industry, such as education and recruitment.
Our customer has been a growing supplier and service provider for barber shops across the country. Understanding it is a very popular market, Rascal Barber Alliance was looking for a unique approach to reach these Barbers and Barber Shop owners.
Rascal Barber Alliance partnered with Growtoro to launch a branded, bulk cold email campaign via Growtoro's proprietary email collection and infrastructure approach, leveraging competitors' audiences with similar products and services and finding those who have posted with relevant promotional hashtags.
Growtoro built and implemented a properly structured cold-email system using lookalike branded domains, healthy email send scores, and highly-optimized copy, made for conversion in just seven days.
By deploying their technology at scale, Growtoro gathered 25,000+ unique contacts over two months and ran their cold email outreach campaigns, introducing the Rascal Barber Alliance value proposition to all of these potential barbers and barber shop owners.
By reaching such a large volume of interested individuals already in their niche, Rascal Barber Alliance was able to:
"Growtoro has helped us reach our 2H22 KPIs in just 2 months. Through their targeted cold email program, we've added over 30 wholesale accounts - all barber shops that we found through Instagram. We're more than excited to keep using them!"